Second Look Apparel started as a birthday gift for my dad. Not a shirt, but this company. He’s always dreamed of selling funny t-shirts and has a million ideas that crack us up. So I decided to bring that dream to life and build something we could create together.

We’re all about shirts that make people laugh, double-take, or ask, “Where did you even get that?” Every design is rooted in the humor we’ve shared and the gratitude I have for my dad’s hard work and nonstop support. This brand is for anyone who appreciates a good joke and showing off their funny side to make others laugh.